Booking Flow Optimization
Fewer steps, faster checkout, no dead ends between “interested” and “booked.”
How it works →Walking tour marketing
Direct-booking systems for walking tour operators.
You run the tour on foot — Viator and GetYourGuide run off with the guest. We build the systems that turn your walking tours into direct bookings you own.
The status quo
Walking tours are discovery-driven — and OTAs own the discovery.
Most walking-tour bookings start with a search: “best walking tour in [city].” When that booking lands on an OTA you pay 20–30% commission, and you never get the guest’s email to invite them back for the next route. High volume, thin margin, zero relationship — that’s the OTA trap for walking operators.
What we build
Four systems, tuned for walking tour operators.
The same direct-booking engine we build for every operator — installed in the order that seals your biggest leaks first.
Lead Capture & Nurture
Capture the visitors who aren’t ready today and bring them back with automated sequences.
How it works →Automated Reviews
Post-trip requests that get sent and answered — trust compounding on the channels that decide bookings.
How it works →AIEO & Traffic
Structured content and schema that get you found on Google and cited by AI trip planners.
How it works →Why AIEO
When a traveler asks AI for a walking tour, we make you the answer.
Travelers increasingly plan with ChatGPT, Claude, and Perplexity. AIEO is the structured content, schema, and citations that make the AI recommend you — cited in the answer, not buried under an OTA listing.
Traveler asks an AI assistant:
“Best small-group walking tour in the old town?”
Old Town on Foot — Small-Group Walks
Locally guided, capped at eight guests, book direct. Rated 4.9 across 1,200+ trips.
cited from oldtownonfoot.com — not an OTA listing
Who we serve
Built for experience operators like you.
Same engine, tuned to how your kind of operation actually books. Explore another:
Ready when you are
See where your walking tour bookings are leaking.
Book a free discovery call and we’ll map your direct-booking opportunity — specific to how walking tour operators actually get booked.
45-minute call · free diagnostic · built for operators